What if it’s not a glass ceiling that’s holding you back,
but rather a sticky floor?
From high-achieving ceiling breaker and sticky floor survivor, Erica Anderson Rooney introduces the SNAP method, a neuroscience-backed method for altering the subconscious beliefs that hold us back.
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The Power to
Clean Up Your Sticky Floors
Have you ever struggled with impostor syndrome, perfectionism, fear, or burnout?
Success and fulfillment have always been the goal, but you find yourself stuck, making it impossible to move forward.
Women face unprecedented challenges in the workplace and find themselves staring up at the glass ceiling. But what if it wasn’t the glass ceiling that was holding you back . . . but rather your own “sticky floors”—those limiting beliefs and toxic behaviors that are within your control?
Erica is a sticky floor survivor. As a high-achieving ceiling breaker and C-level leader, she masked her struggles to everyone around her—even herself. From feelings of being an impostor to using wine to cope with burnout, it wasn’t until she was faced with the shocking reality that she could lose everything that she stared down her deeply held beliefs about being a “perfect” wife, mom, and executive. Ultimately, Erica was able to snap out of her sticky floors and find fulfillment, and uses her stories to help other women navigate their paths to success.
Snap Out of Your Sticky Floors
Advanced Praise
“Erica’s book is a testament to the transformative power of embracing your potential and challenging the status quo. Her science-backed approach cuts through doubt, empowering you to shatter invisible barriers. For anyone stuck on their own ‘sticky floors,’ Erica offers a clear path to the life you envision. A must-read for the ambitious.”
Emma Green, CEO and founder, Your CEO Mentor
“Glass Ceilings and Sticky Floors digs into the unseen barriers that hold women back and often aren’t talked about, shedding light and giving hope to all the women who have stayed small and quiet for far too long. If you want to conquer self-doubt and redefine success, this is it!”
Kelsey Pumel Woods, domestic violence survivor and advocate, TikTok star, and entrepreneur
“We talk a lot about glass ceilings. But we don’t talk nearly enough about sticky floors. I love how Erica shifts our focus, energy, and power to the people, places, and programs that propel us forward. Through her proven method, you will notice the glimmers of the sticky floors exponentially more than the traumas involved in the broken glass ceilings. And that leads to sustainable, transformation change. That is how we hype women.”
Erin Gallagher, CEO and founder, Ella | Hype Women, executive producer and host, the Hype Women podcast
“As a successful woman who’s faced her own share of limiting beliefs, I understand the impact of ‘sticky floors.’ Erica Rooney’s four-step science-backed SNAP Method is a practical and powerful way to transform your mindset so that you create the life you want.”
Mel Robbins, CEO of 143 Studios, New York Times bestselling author, and host of The Mel Robbins Podcast
“With raw authenticity, Glass Ceilings and Sticky Floors explores the unseen barriers that hold women back, offering a road map for personal growth. Erica’s story is a rallying cry for every woman seeking to conquer self-doubt and redefine success on her own terms.”
Tricia Montalvo Timm, author of Embrace the Power of You: Owning Your Identity at Work
Meet Erica
Keynote Speaker, Executive Coach, Chief People Officer, wife, mom, entrepreneur, and fitness fanatic.
Erica Rooney is a leadership expert, AI educator, and Chief People Officer with over 15 years of experience shaping workplace culture and advancing women into positions of power. She is the author of Glass Ceilings and Sticky Floors, and the AI Gap: Women, AI and the Next Great Leap Forward, where she explores how bias in training data is shaping the future of work and why women must be a part of building what comes next.
She hosts the Glass Ceilings and Sticky Floor Podcast, and co-hosts AI Voice or Victim, translating complex AI concepts into practical, human centered insights leaders can actually use. Known for bridging the gap between tech and trust, Erica helps organizations and individuals understand that AI is not neutral, it is trained, and what we choose to build today will define who gets access to opportunity tomorrow.
Erica is the founder of HER Collective, a fast-growing leadership community designed to help women rise and stay in positions of power. HER Collective is the only community for women that sits at the intersection of leadership, women, and AI, accelerating career growth at scale.
She lives in the Research Triangle Park area of North Carolina with her husband, Dan, and her two children, Hudson and Halle. She enjoys running half-marathons and reading historical fiction novels.
Press & Media
Erica is available for interviews, speaking engagements, and book-related events.
For more information, download Erica’s Press Kit here. For all media, speaking, or event enquiries, please email: hello@ericaandersonrooney.com.
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