What if it’s not a glass ceiling that’s holding you back,
but rather a sticky floor?


From high-achieving ceiling breaker and sticky floor survivor, Erica Anderson Rooney introduces the SNAP method, a neuroscience-backed method for altering the subconscious beliefs that hold us back.

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    The Power to
    Clean Up Your Sticky Floors

    Have you ever struggled with impostor syndrome, perfectionism, fear, or burnout?

    Success and fulfillment have always been the goal, but you find yourself stuck, making it impossible to move forward.

    Women face unprecedented challenges in the workplace and find themselves staring up at the glass ceiling. But what if it wasn’t the glass ceiling that was holding you back . . . but rather your own “sticky floors”—those limiting beliefs and toxic behaviors that are within your control?

    Erica is a sticky floor survivor. As a high-achieving ceiling breaker and C-level leader, she masked her struggles to everyone around her—even herself. From feelings of being an impostor to using wine to cope with burnout, it wasn’t until she was faced with the shocking reality that she could lose everything that she stared down her deeply held beliefs about being a “perfect” wife, mom, and executive. Ultimately, Erica was able to snap out of her sticky floors and find fulfillment, and uses her stories to help other women navigate their paths to success.

    Snap Out of Your Sticky Floors

    Advanced Praise

    “As a successful woman who’s faced her own share of limiting beliefs, I understand the impact of ‘sticky floors.’ Erica Rooney’s four-step science-backed SNAP Method is a practical and powerful way to transform your mindset so that you create the life you want.”

    Mel Robbins, CEO of 143 Studios, New York Times bestselling author, and host of The Mel Robbins Podcast

    “Erica’s book is a testament to the transformative power of embracing your potential and challenging the status quo. Her science-backed approach cuts through doubt, empowering you to shatter invisible barriers. For anyone stuck on their own ‘sticky floors,’ Erica offers a clear path to the life you envision. A must-read for the ambitious.”

    Emma Green, CEO and founder, Your CEO Mentor

    “With raw authenticity, Glass Ceilings and Sticky Floors explores the unseen barriers that hold women back, offering a road map for personal growth. Erica’s story is a rallying cry for every woman seeking to conquer self-doubt and redefine success on her own terms.”

    Tricia Montalvo Timm, author of Embrace the Power of You: Owning Your Identity at Work

    “We talk a lot about glass ceilings. But we don’t talk nearly enough about sticky floors. I love how Erica shifts our focus, energy, and power to the people, places, and programs that propel us forward. Through her proven method, you will notice the glimmers of the sticky floors exponentially more than the traumas involved in the broken glass ceilings. And that leads to sustainable, transformation change. That is how we hype women.”

    Erin Gallagher, CEO and founder, Ella | Hype Women, executive producer and host, the Hype Women podcast

    Glass Ceilings and Sticky Floors digs into the unseen barriers that hold women back and often aren’t talked about, shedding light and giving hope to all the women who have stayed small and quiet for far too long. If you want to conquer self-doubt and redefine success, this is it!”

    Kelsey Pumel Woods, domestic violence survivor and advocate, TikTok star, and entrepreneur

    Meet Erica

    Keynote Speaker, Executive Coach, Chief People Officer, wife, mom, entrepreneur, and fitness fanatic.

    Erica Rooney is a leadership expert, AI educator, and Chief People Officer with over 15 years of experience shaping workplace culture and advancing women into positions of power. She is the author of Glass Ceilings and Sticky Floors, and the AI Gap: Women, AI and the Next Great Leap Forward, where she explores how bias in training data is shaping the future of work and why women must be a part of building what comes next.

    She hosts the Glass Ceilings and Sticky Floor Podcast, and co-hosts AI Voice or Victim, translating complex AI concepts into practical, human centered insights leaders can actually use. Known for bridging the gap between tech and trust, Erica helps organizations and individuals understand that AI is not neutral, it is trained, and what we choose to build today will define who gets access to opportunity tomorrow.

    Erica is the founder of HER Collective, a fast-growing leadership community designed to help women rise and stay in positions of power. HER Collective is the only community for women that sits at the intersection of leadership, women, and AI, accelerating career growth at scale.

    She lives in the Research Triangle Park area of North Carolina with her husband, Dan, and her two children, Hudson and Halle. She enjoys running half-marathons and reading historical fiction novels.

    Press & Media

    Erica is available for interviews, speaking engagements, and book-related events.
    For more information, download Erica’s Press Kit here. For all media, speaking, or event enquiries, please email: hello@ericaandersonrooney.com.

      Stay in Touch

      Follow along on Instagram for tips, tricks, and freebies
      to help you shatter your glass ceiling.

      • She is a CEO. 

She’s the primary breadwinner. 

She has three kids, a husband, aging parents, a daughter graduating from a top program with no plan, a $40K loss she’s still embarrassed about, and a business she doesn’t know which direction to take next.

And on top of all of that, she feels like she finally got ChatGPT figured out, and now Claude is here making her feel like a beginner again.

Here is what I told her. And what I want every woman reading this to hear.

Nobody knows what they are doing.

Not the CFO in the C-suite. 
Not the founder you follow. 
Not the consultant on stage. 
Not the man in the corner office who answered “no, I’m not really into that AI stuff” when his CEO asked him to lead AI for the company. (IMO- He will not have a job for long.)

This is not a knowledge gap. 

It is a hesitation gap. 

And the women who are quietly poking around inside the tools they already have, learning one workflow at a time, are not behind. 

They are ahead of every person who is waiting to feel ready.

If you are sitting in your office at 9 PM wondering what you are even supposed to be doing with AI, here is your permission slip. 

Pick one tool. 
Get good at it. 
Ignore the rest of the noise. 

The race is not to learn every tool. The race is to use one of them well.

That is the gap I wrote the book about.

The AI Gap drops June 1. 

Comment THE GAP and I will send you the pre-order link.

#theAIgap #womeninAI #womenleaders #HERcollective #executivewomen
      • When a former State CIO who has run technology at the highest levels tells you a book matters, you listen.

I am so honored to share what Teena Piccione had to say about The AI Gap.

I wrote this book for the woman who knows AI is reshaping her world and refuses to be shaped by it without a say. Hearing it land with leaders like Teena reminds me why this work matters.

The AI Gap launches June 1. Preorder link is in the comments.

Who is the woman in your life who needs this book? Tag her below.

#AIGap #WomenInTech #WomenInLeadership #AIGapBook
      • POV: the AI expert who still can’t put her phone down.

I took this video on my AI glasses.

Which means I stood on a mountaintop, hands free, fully present, and STILL reached for my phone out of habit.

The tools keep getting smarter. Our nervous systems are still catching up.

If you want AI to actually give you your time back, you have to let it. You actually have to leave your phone in your pocket. You have to break your bad habits. That is the part nobody talks about.

#theAIgap #womeninAI #womenapplyingAI #executivepresence #workingmoms
      • AI is not going to fix the bias in your workplace. It is going to scale it faster than any human ever could.

I sat in a room of women executives who asked AI to draw them based on what it knew. Almost every image came back as a middle-aged white man in glasses. One even had a quote on the wall about men belonging where decisions get made.

That was the moment I knew I had to write this book.

AI does not invent the defaults. It learns the ones we already built, then runs them at scale. If women are not in the room questioning those defaults, the last fifty years of inequity get coded into the next fifty.

Where have you seen AI quietly assume the wrong thing? I want to hear it.

#AIGap #WomenInTech #AIethics #Leadership
      • If you lead like the men before you, AI will just automate the old power model. And today, the book about why that matters is finally here.

We are about to hardcode leadership into automated systems. Whatever we treat as normal right now becomes the default for decades.

For years women were told to lead more like the people already in charge. That advice was always expensive. Now it is genuinely dangerous.

Leading like you is not a branding exercise. It is how we keep outdated power from running the future.

The AI Gap is officially out today. Link in the comments.

What do you want AI to scale about the way you lead? Tell me below on launch day.

#AIGap #Leadership #WomenInLeadership #AIGapBook
      She is a CEO. She’s the primary breadwinner. She has three kids, a husband, aging parents, a daughter graduating from a top program with no plan, a $40K loss she’s still embarrassed about, and a business she doesn’t know which direction to take next. And on top of all of that, she feels like she finally got ChatGPT figured out, and now Claude is here making her feel like a beginner again. Here is what I told her. And what I want every woman reading this to hear. Nobody knows what they are doing. Not the CFO in the C-suite. Not the founder you follow. Not the consultant on stage. Not the man in the corner office who answered “no, I’m not really into that AI stuff” when his CEO asked him to lead AI for the company. (IMO- He will not have a job for long.) This is not a knowledge gap. It is a hesitation gap. And the women who are quietly poking around inside the tools they already have, learning one workflow at a time, are not behind. They are ahead of every person who is waiting to feel ready. If you are sitting in your office at 9 PM wondering what you are even supposed to be doing with AI, here is your permission slip. Pick one tool. Get good at it. Ignore the rest of the noise. The race is not to learn every tool. The race is to use one of them well. That is the gap I wrote the book about. The AI Gap drops June 1. Comment THE GAP and I will send you the pre-order link. #theAIgap #womeninAI #womenleaders #HERcollective #executivewomen
      21 hours ago
      View on Instagram |
      1/5
      When a former State CIO who has run technology at the highest levels tells you a book matters, you listen.

I am so honored to share what Teena Piccione had to say about The AI Gap.

I wrote this book for the woman who knows AI is reshaping her world and refuses to be shaped by it without a say. Hearing it land with leaders like Teena reminds me why this work matters.

The AI Gap launches June 1. Preorder link is in the comments.

Who is the woman in your life who needs this book? Tag her below.

#AIGap #WomenInTech #WomenInLeadership #AIGapBook
      When a former State CIO who has run technology at the highest levels tells you a book matters, you listen. I am so honored to share what Teena Piccione had to say about The AI Gap. I wrote this book for the woman who knows AI is reshaping her world and refuses to be shaped by it without a say. Hearing it land with leaders like Teena reminds me why this work matters. The AI Gap launches June 1. Preorder link is in the comments. Who is the woman in your life who needs this book? Tag her below. #AIGap #WomenInTech #WomenInLeadership #AIGapBook
      2 days ago
      View on Instagram |
      2/5
      POV: the AI expert who still can’t put her phone down. I took this video on my AI glasses. Which means I stood on a mountaintop, hands free, fully present, and STILL reached for my phone out of habit. The tools keep getting smarter. Our nervous systems are still catching up. If you want AI to actually give you your time back, you have to let it. You actually have to leave your phone in your pocket. You have to break your bad habits. That is the part nobody talks about. #theAIgap #womeninAI #womenapplyingAI #executivepresence #workingmoms
      2 days ago
      View on Instagram |
      3/5
      AI is not going to fix the bias in your workplace. It is going to scale it faster than any human ever could.

I sat in a room of women executives who asked AI to draw them based on what it knew. Almost every image came back as a middle-aged white man in glasses. One even had a quote on the wall about men belonging where decisions get made.

That was the moment I knew I had to write this book.

AI does not invent the defaults. It learns the ones we already built, then runs them at scale. If women are not in the room questioning those defaults, the last fifty years of inequity get coded into the next fifty.

Where have you seen AI quietly assume the wrong thing? I want to hear it.

#AIGap #WomenInTech #AIethics #Leadership
      AI is not going to fix the bias in your workplace. It is going to scale it faster than any human ever could.

I sat in a room of women executives who asked AI to draw them based on what it knew. Almost every image came back as a middle-aged white man in glasses. One even had a quote on the wall about men belonging where decisions get made.

That was the moment I knew I had to write this book.

AI does not invent the defaults. It learns the ones we already built, then runs them at scale. If women are not in the room questioning those defaults, the last fifty years of inequity get coded into the next fifty.

Where have you seen AI quietly assume the wrong thing? I want to hear it.

#AIGap #WomenInTech #AIethics #Leadership
      AI is not going to fix the bias in your workplace. It is going to scale it faster than any human ever could.

I sat in a room of women executives who asked AI to draw them based on what it knew. Almost every image came back as a middle-aged white man in glasses. One even had a quote on the wall about men belonging where decisions get made.

That was the moment I knew I had to write this book.

AI does not invent the defaults. It learns the ones we already built, then runs them at scale. If women are not in the room questioning those defaults, the last fifty years of inequity get coded into the next fifty.

Where have you seen AI quietly assume the wrong thing? I want to hear it.

#AIGap #WomenInTech #AIethics #Leadership
      AI is not going to fix the bias in your workplace. It is going to scale it faster than any human ever could.

I sat in a room of women executives who asked AI to draw them based on what it knew. Almost every image came back as a middle-aged white man in glasses. One even had a quote on the wall about men belonging where decisions get made.

That was the moment I knew I had to write this book.

AI does not invent the defaults. It learns the ones we already built, then runs them at scale. If women are not in the room questioning those defaults, the last fifty years of inequity get coded into the next fifty.

Where have you seen AI quietly assume the wrong thing? I want to hear it.

#AIGap #WomenInTech #AIethics #Leadership
      AI is not going to fix the bias in your workplace. It is going to scale it faster than any human ever could.

I sat in a room of women executives who asked AI to draw them based on what it knew. Almost every image came back as a middle-aged white man in glasses. One even had a quote on the wall about men belonging where decisions get made.

That was the moment I knew I had to write this book.

AI does not invent the defaults. It learns the ones we already built, then runs them at scale. If women are not in the room questioning those defaults, the last fifty years of inequity get coded into the next fifty.

Where have you seen AI quietly assume the wrong thing? I want to hear it.

#AIGap #WomenInTech #AIethics #Leadership
      AI is not going to fix the bias in your workplace. It is going to scale it faster than any human ever could. I sat in a room of women executives who asked AI to draw them based on what it knew. Almost every image came back as a middle-aged white man in glasses. One even had a quote on the wall about men belonging where decisions get made. That was the moment I knew I had to write this book. AI does not invent the defaults. It learns the ones we already built, then runs them at scale. If women are not in the room questioning those defaults, the last fifty years of inequity get coded into the next fifty. Where have you seen AI quietly assume the wrong thing? I want to hear it. #AIGap #WomenInTech #AIethics #Leadership
      2 days ago
      View on Instagram |
      4/5
      If you lead like the men before you, AI will just automate the old power model. And today, the book about why that matters is finally here.

We are about to hardcode leadership into automated systems. Whatever we treat as normal right now becomes the default for decades.

For years women were told to lead more like the people already in charge. That advice was always expensive. Now it is genuinely dangerous.

Leading like you is not a branding exercise. It is how we keep outdated power from running the future.

The AI Gap is officially out today. Link in the comments.

What do you want AI to scale about the way you lead? Tell me below on launch day.

#AIGap #Leadership #WomenInLeadership #AIGapBook
      If you lead like the men before you, AI will just automate the old power model. And today, the book about why that matters is finally here.

We are about to hardcode leadership into automated systems. Whatever we treat as normal right now becomes the default for decades.

For years women were told to lead more like the people already in charge. That advice was always expensive. Now it is genuinely dangerous.

Leading like you is not a branding exercise. It is how we keep outdated power from running the future.

The AI Gap is officially out today. Link in the comments.

What do you want AI to scale about the way you lead? Tell me below on launch day.

#AIGap #Leadership #WomenInLeadership #AIGapBook
      If you lead like the men before you, AI will just automate the old power model. And today, the book about why that matters is finally here.

We are about to hardcode leadership into automated systems. Whatever we treat as normal right now becomes the default for decades.

For years women were told to lead more like the people already in charge. That advice was always expensive. Now it is genuinely dangerous.

Leading like you is not a branding exercise. It is how we keep outdated power from running the future.

The AI Gap is officially out today. Link in the comments.

What do you want AI to scale about the way you lead? Tell me below on launch day.

#AIGap #Leadership #WomenInLeadership #AIGapBook
      If you lead like the men before you, AI will just automate the old power model. And today, the book about why that matters is finally here.

We are about to hardcode leadership into automated systems. Whatever we treat as normal right now becomes the default for decades.

For years women were told to lead more like the people already in charge. That advice was always expensive. Now it is genuinely dangerous.

Leading like you is not a branding exercise. It is how we keep outdated power from running the future.

The AI Gap is officially out today. Link in the comments.

What do you want AI to scale about the way you lead? Tell me below on launch day.

#AIGap #Leadership #WomenInLeadership #AIGapBook
      If you lead like the men before you, AI will just automate the old power model. And today, the book about why that matters is finally here.

We are about to hardcode leadership into automated systems. Whatever we treat as normal right now becomes the default for decades.

For years women were told to lead more like the people already in charge. That advice was always expensive. Now it is genuinely dangerous.

Leading like you is not a branding exercise. It is how we keep outdated power from running the future.

The AI Gap is officially out today. Link in the comments.

What do you want AI to scale about the way you lead? Tell me below on launch day.

#AIGap #Leadership #WomenInLeadership #AIGapBook
      If you lead like the men before you, AI will just automate the old power model. And today, the book about why that matters is finally here.

We are about to hardcode leadership into automated systems. Whatever we treat as normal right now becomes the default for decades.

For years women were told to lead more like the people already in charge. That advice was always expensive. Now it is genuinely dangerous.

Leading like you is not a branding exercise. It is how we keep outdated power from running the future.

The AI Gap is officially out today. Link in the comments.

What do you want AI to scale about the way you lead? Tell me below on launch day.

#AIGap #Leadership #WomenInLeadership #AIGapBook
      If you lead like the men before you, AI will just automate the old power model. And today, the book about why that matters is finally here. We are about to hardcode leadership into automated systems. Whatever we treat as normal right now becomes the default for decades. For years women were told to lead more like the people already in charge. That advice was always expensive. Now it is genuinely dangerous. Leading like you is not a branding exercise. It is how we keep outdated power from running the future. The AI Gap is officially out today. Link in the comments. What do you want AI to scale about the way you lead? Tell me below on launch day. #AIGap #Leadership #WomenInLeadership #AIGapBook
      5 days ago
      View on Instagram |
      5/5